Water Conservation Efforts

Water Conservation Efforts

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

Water Conservation Efforts

"Save" Water

The phrase "save water" has a mixed meaning.

It could be directing you to use less water. Or be conscious of not using more than you need for a given task.

Turn the water off while hand washing dishes as you are scrubbing them and turn on the water to rinse. Or apply that theory in the shower.

Or it could mean for you to stockpile some water, in 5 gallon buckets and / or gallon jugs, in case the electricity goes out.

Or , maybe it means be mindful of what is put in the waste stream, so the natural body of water, such as a stream, lake, or ocean, is saved from pollution.

It could also mean, to leave water in it's original place.

What is Sodium Lauryl Sulfate

Water is a life essential

How do you use water

Water conservation efforts are a big deal. Every living being, whether we are talking about plants, animals, trees, fish, soil, rocks, and people. Water matters to everything on Planet Earth.

Every industry, every business - big or small, uses water. Water is essential for all life.

How we use water is another matter. Moving water around the planet in plastic bottles is big business. Most people have some plastic bottle or jug filled with some small amount of something and a lot of water.

Soap Opportunity

Think about how you use water

Simply mull it over

A beginning step to water conservation efforts is to keep water in its original place. Personal hygiene products, drinking water, soft drinks, packaged liquid foods, etc, are all a high percentage water.

Many natural and conventional liquid soaps available are in the form of dish soap, shampoo, hand soap refills, laundry soaps, facial and shower washes, and Castile soaps. There are household cleaners of all kinds, each packed in a variety of plastic bottles or plastic coated paperboard. They are 80% water.  As this water is distributed around the world to individuals that need soap, it takes up a lot of room on store shelves, and eventually in your storage closet.

How to Clean Hairbrushes

What does water conservation really look like?

The Journey

This 80% water is heavy. It takes up a lot of room in factories, warehouses, shipping trucks, freight trains, and large shipping boats.

This is what water conservation efforts really look like now. as the world begins its collective zero waste journey, when it comes to ordinary household and personal care products. Water conversation is a great place to begin your personal zero waste journey.

What About When You're Camping?

In today's world, is zero waste possible?

Zero Waste

True zero waste means no waste. Absolutely zero waste in a product's manufacturing and end user life cycle, is pretty difficult to achieve, if not impossible.

Businesses can claim to be zero waste, by purchasing carbon credits to offset their carbon footprint.

This means that every person on the planet is theoretically assigned an amount of waste they can produce to meet maximum levels before the collective whole is tipped into a waste danger zone. Businesses produce more waste than individuals, simply by providing products and services that use a lot of energy and materials.

The consumers are using the products that created the waste.

Take the pile of beautiful organic greens on the left. Unless I pick them straight out of my garden, and I get them at my beloved Ithaca Farmers Market, it is likely they were sold in a plastic bag.

Fruit and Vegetable Wash

How do carbon credits benefit me?

Carbon Credits

Carbon Credits, in my understanding, are a calculation of waste that the planet can handle over a period of defined time, divided by the number of people on the planet.

Individuals have a positive number of carbon credits, while businesses and individuals (the .01% to the 1%) have a negative number of carbon credits. A business purchases the positive credits through an intermediary carbon credit "bank" from the "individuals' balance" to offset their negative credits, in order to keep track of the total output of pollution.

Through this accounting system, a business (or individual) can therefore claim zero waste. It's an accounting system for pollution output.

Think about your personal carbon footprint

We Do Our Best

Natural liquid soaps and household cleaning fluids are very handy when it comes to hand washing dishes, cleaning a couch, mopping a floor, washing windows, etc.

A solid shampoo bar gets you more shampoos per dollar, in a much smaller package. It is solid soap specifically formulated for hair, that is diluted while you are using it, using the same shower water you will be using anyway. One shower, gets you 2 uses out of the same amount of water.

You can simply choose to participate in water conservation efforts, by ending your use of these products filled with water and replacing them with bar soaps, solid shampoos, and Instant Liquid Soap to replace all of your household cleaners. Add the water at home to dilute into useful and effective liquid soap. By choosing to replace already diluted soaps with Instant Liquid Soap, which is sold dry and you dilute at home, you are participating in a water conservation effort.

Button label

Your water conservation efforts can be easy


Soap is a funny thing. It's not glamorous or flashy, yet everyone uses it and has some form of it, even if it’s the artificial kind called detergents and cleaners. It's an essential, necessary component for healthy living.

It can be a water intensive business if the manufacturer is not water conservation conscious.

Your water conservation efforts to participate in this world wide mission are simple. By choosing to purchase dry soap that you dilute at home to get that same liquid soap convenience, you are participating. That's all it takes.

Instant Liquid Soap takes up 50% less space. This means shipping space in trains and delivery trucks. It is also 50% less space in warehouses, making them more efficient, and on store shelves. It helps employees, by reducing box weights, making them able to move more soap with less effort. This reduces breakage and waste to zero.

With 80% reduced weight and 50% less space, you are increasing the water conservation efforts by 70%. It's a win win for everyone involved from the beginning of the manufacturing process to the end user.

Soap vs Detergent

A chicken's example of zero waste

One Day

As we all move into a zero waste world, waste is created. It's a process leading us to the goal of producing as little pollution as possible while maintaining a standard of living.

Convenience products buy time, which can lead to being more productive, or enjoying leisure time. This is a journey that the whole world is on together. The collective saved time is spend cleaning up garbage and waste. Was the time truly saved?

In the best case scenario, zero waste means that the leftovers from any life activity are recycled and or composted back into a useful resource.

It all goes back to a day in a chicken's life cycle. Chickens eat food grown in dirt. They poop, sift and scratch through the poop to find and eat the leftover bits that didn't get used the first time around. While scratching though the poop, they speed up the composting cycle and turn that poop into dirt. Once it’s good dirt and dried, the chicken takes a dust bath. The leftover dust bath turns into compost, food grows in the compost, and the cycle begins again.

Your water conservation efforts

How to Begin

Start small, so you aren’t overwhelmed. Take one thing, like replacing your natural liquid Castile soap that comes in a plastic bottle or a paperboard carton, and replace it with Instant Liquid Soap.

Learn how to dilute it and fit this into your routine. Once you are comfortable with this change, and you do it without thinking about the new way of doing things, pick something else, like a solid shampoo bar. Again, when this becomes a seamless part of your routine, pick another thing.

Shop Now